Affordable strategic
options for small and medium sized businesses.
UK Start-Up Internet
Strategy Example
Advertising through
traditional regional newspapers, supported by cheap
e-mail marketing. The website attracted 7000 visitors in
less than 12 months from company formation.
New Product
Evaluation Example
A new product for the
hospitality industry supplied from India required
evaluation and a feedback survey conducted. Four hotel
groups signed an NDA and participated in the study.
Copyright 2004-2008
Andrew Travers Business
Development Bahnhaldenstrasse 32
CH-8052 Zürich
